Google Analytics GA4
Master Data Linking and Analysis on the Web
What you'll learn
- Learn to set up a Google Analytics GA4 account
- Understand event creation and conversion analysis
- Read basic acquisition reports
- Use advanced reports for performance analysis
- Apply interaction tracking on websites
- Manage data and analyze results effectively
About this course
In the Google Analytics GA4 course, we will explore together Google's powerful analytics tool designed to help marketers and business owners understand visitor interactions with their websites and applications. We will cover all the new features in this advanced version, including data collection, audience analysis, and overall performance evaluation of marketing campaigns. This course will empower you to make more informed decisions to enhance your digital marketing strategies.
Expected outcomes
- Set up a Google Analytics GA4 account and link it successfully.
- Analyze user data and performance reports effectively.
- Apply data-driven strategies to improve performance.
- Use specialized reports to make informed marketing decisions.
