Fundamentals of Advertising on Social Platforms

Fundamentals of Advertising on Platforms: Twitter - Snapchat - TikTok

4.9(50)4h 50m37 lectures4 sections

What you'll learn

  • Learn to set up business accounts
  • Design professional ad campaigns
  • Understand audience targeting and performance
  • Learn to create diverse ad formats
  • Analyze campaign data for improvement
  • Manage ads on social media platforms

About this course

Twitter, Snapchat, and TikTok are among the fastest-growing social media platforms. These platforms provide a golden opportunity to reach new and diverse audience segments that traditional ads on Facebook, Google, or YouTube may not reach. In this professional course, you will learn how to leverage these platforms to create effective ads that achieve your marketing goals with maximum efficiency and minimal cost. You will discover audience targeting strategies, design attractive ads, and analyze results to maximize your advertising budget. Whether you are a small business owner or a marketing manager, this course will equip you with the tools to successfully expand your marketing campaigns.

Expected outcomes

  • Ability to create effective ad campaigns on Snapchat, TikTok, and Twitter.
  • Master the advertising tools for each platform.
  • Achieve precise audience targeting and increase ROI.
  • Design innovative and attractive ads tailored to each platform.
  • Analyze ad campaigns to improve future performance.

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
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