Emotional Branding Engineering

How to Create Emotional Connections That Make Your Brand Shine?

4.4(55)4h 35m20 lectures2 sections

What you'll learn

Understand how to create emotional connections
Design unique experiences for customers
Develop strategies to enhance loyalty
Measure love and emotion towards the brand
Turn complaints into opportunities for connection
Manage emotional bonds with the audience

About this course

The Emotional Brand Engineering course is your journey to understanding how to build a deep emotional connection with customers. You will learn practical marketing principles based on emotions, and how to design and implement strategies that enhance customer loyalty and turn them into ambassadors for your brand.

Expected outcomes

Increase customer loyalty and enhance their shopping experiences.
Master skills to measure emotions and apply effective strategies.
Develop stories and values that resonate with customers.
Implement practical steps to build a distinctive brand.

Course content

Emotional Brand Engineering

19 lectures

Course Introduction3:39
Why Emotion is the Future of Brands?13:17
From Logic to Emotional Connection: The Concept of Emotional Branding12:05
The Psychology of Belonging: Who is the Customer that Sees Themselves in You?9:56
The Emotional DNA: Core Elements of an Impactful Brand22:45
The Deep Strategy: Building the Emotional Brand Promise19:17
Values and Beliefs as the Essence of Identity: Values are not Slogans21:14
Brand Archetypes: The Emotional Compass of Identity13:01
Sensory Identity: How to Build an Emotional Audio-Visual Signature?11:46
Brand Voice12:03
Brand Storytelling24:10
Designing the Emotional Customer Experience15:32
Symbols and Rituals: The Language of Belonging in the Brand12:04
From Connection to Advocacy17:51
In-Depth Case Studies11:58
Emotional KPIs: How Do We Measure Love?15:24
Digital Empathy Engineering: AI in the Service of Emotions14:16
Emotional Leadership Matrix13:04
Conclusion: The Legacy of Emotional Branding and the Ultimate Challenge Message12:08

Add-ons

1 attachments

Download the Workbook

Instructor

Ahmed Ibrahim

Lecturer and consultant in management and marketing, with experience in marketing for over 5 Arab companies.

90.6K students12 courses

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