Master Google and YouTube Ads

Comprehensive Professional Course for Google and YouTube Ads

4.8(65)6h 13m32 lectures5 sections

What you'll learn

  • Learn to create Google Ads campaigns
  • Understand bidding strategies for campaigns
  • Analyze and improve campaign performance
  • Create effective targeted ads
  • Use artificial intelligence techniques
  • Manage YouTube ads effectively

About this course

In this course, we will start by defining the fundamentals of Google and YouTube Ads and how they can be used to reach the target audience. We will explore the tools and techniques available for designing and executing effective advertising campaigns. Then, we will learn how to use artificial intelligence to analyze data and improve ad performance, as well as how to leverage machine learning to enhance user experience and increase engagement with ads. By the end of this course, you will have gained in-depth knowledge of using Google and YouTube Ads with AI techniques to achieve your marketing goals.

Expected outcomes

  • Master the creation of Search Ads and Display Network.
  • Design effective video ads on YouTube.
  • Manage shopping campaigns using Google Shopping Ads.
  • Understand analytics tools and ad performance to improve results.

Instructor

Ahmed Hassan Khamis

Ahmed Hassan Khamis

He has developed computer science curricula for various Arab universities and taught at Alexandria University. He has authored over 120 educational books in computer science.
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