Google Tag Manager

Master Google Tag Manager and Create Web and Server Containers

4.8(50)3h 12m24 lectures5 sections

What you'll learn

Understand Google Tag Manager basics
Learn to set up triggers and variables
Manage containers effectively
Practical application for data transformation
Design web and server containers
Use Meta Pixel for data tracking

About this course

In this course, you will learn how to set up and use Google Tag Manager to enhance your website's performance and improve the accuracy of your analytics. We will cover how to create and optimize tags, leverage triggers and variables, allowing you to have complete control over tracking elements without directly modifying the code on your site. Additionally, you will understand the difference between web containers and server containers, and how to use each to maximize tracking and analysis capabilities.

Expected outcomes

Master event setup and tracking using Google Tag Manager.
Connect containers with various systems like Google Analytics and Meta Pixel.
Manage and analyze data to enhance digital performance.
Achieve integration between web servers and server for advanced data analysis.

Course content

Google Tag Manager

2 lectures

Web Container

6 lectures

Creating an Account and Web Container10:48
Comparison between Web Container and Server5:40
Creating a Google Analytics Account2:40
Connecting WordPress and Google Tag Manager5:40
Workspace Preview5:38
Setting Up Google Analytics with Google Tag Manager3:47

General Settings

4 lectures

Triggers17:24
Variables8:56
Preview Mode7:12
Test Tag8:07

Meta(FB) Pixel

7 lectures

Meta(FB) Pixel4:41
Important Add-ons4:32
Facebook FB Add to Cart5:32
Facebook FB Checkout5:22
Facebook FB-Purchase16:28
GA4 Custom Events17:34
Submissions5:21

Server Container

5 lectures

Creating a Server Container on GTA and STAP11:08
Inheritance of Tags from Web to Server11:35
API for Data Transformation for Facebook FB CAPI8:30
Event Duplications4:57
User Provided Data12:03

Instructor

Mohamed Khalaf

Data analysis and business intelligence specialist, lecturer, and trainer in statistical analysis programs.

2,544 students6 courses

This course is part of the diploma

4.5(45)|7
Diploma in Digital Marketing Analysis
7 courses
$59.99
Build your future now

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