International Marketing
Study and Analysis of Global Markets for Export Opportunities
What you'll learn
- Understand international marketing basics
- Learn international marketing strategies
- Develop effective international plans
- Achieve effective marketing communication
- Analyze global markets
- Acquire new export opportunities
About this course
This course aims to introduce participants to the fundamentals of international marketing and global market analysis to identify new export opportunities. This is achieved through studying markets and competitors, analyzing data, and examining geographical, demographic, economic, social, technological, and environmental factors of different markets. Participants will then seek suitable customers in these markets and determine appropriate promotional and marketing methods, applying suitable strategies to achieve desired goals.
Expected outcomes
- Master skills in international market analysis.
- Develop international marketing strategies for target markets.
- Prepare and implement successful international marketing plans.
- Achieve effective communication with the targeted international audience.
Instructor
Ahmed Ibrahim
90.6K students12 courses
