Marketing on LinkedIn

About this course

This course is designed for anyone aiming to build a strong brand linked to professional corporate values. It targets startup and medium-sized business owners or employees, as well as those seeking to excel in marketing through LinkedIn and those interested in recruitment and attracting professional talent. The course showcases LinkedIn's advantages for business solutions and how to reach decision-makers and target audiences to increase sales and business volume. It also reviews both paid and organic content strategies to achieve marketing goals such as raising product awareness and increasing page engagement. Finally, it analyzes page performance from visitors, followers, content, and competitors to meet the organization's strategic objectives.

Expected outcomes

• Ability to use LinkedIn as an effective marketing tool.
• Create content that attracts followers and increases engagement.
• Launch advertising campaigns that yield tangible results.
• Analyze campaign data and improve performance based on results.
• Enhance your company's or brand's visibility on LinkedIn.

Instructor

Dr. Mohamed Shaaban

PhD researcher in strategic management with a professional master's in business administration and an academic master's in marketing. Consultant in B2B marketing.

2,280 students10 courses