Marketing Psychology

How to Address the Client's Subconscious?

5.0(90)3h 7m13 lectures1 sections

What you'll learn

Understand the relationship between psychology and buying behavior
Identify the impact of conscious and unconscious mind on decision-making
Learn to formulate effective marketing strategies
Influence customers through presentation and pricing
Manage communication with the customer's subconscious
Motivate customers to make effective decisions

About this course

This course is designed to teach you the psychological foundations that influence customer decisions and buying behavior. It covers the relationship between psychology and marketing, the role of the conscious and subconscious mind in decision-making, and how to formulate marketing strategies based on psychological understanding. Additionally, you will learn how to influence customers through presentation, pricing, and effective communication. By the end of the course, you will be able to design marketing campaigns that meet customers' psychological needs and increase success rates.

Expected outcomes

Empower you to design marketing strategies based on psychological understanding.
Analyze and improve customer experience for better purchasing decisions.
Influence customers through improved presentation and pricing.
Achieve marketing results that align with customers' psychological needs.

Course content

Marketing Psychology

13 lectures

Psychology and its Relation to Marketing23:24
The Conscious and Unconscious Mind and Thinking Method16:28
Thought Associations and Their Connection in the Client's Mind6:36
Cognitive Ease and Ensuring Direction is Correct14:43
Successful Marketing Appeals to the Unconscious Mind8:38
The Psychological Impact of Product Shape11:03
The Psychological Impact of Product Presentation12:57
The Psychological Impact of Price15:07
Correct Pricing According to Psychology20:08
Communicating with the Subconscious Mind of the Client (Part One)12:07
Communicating with the Subconscious Mind of the Client (Part Two)13:45
Persuasion and Influencing the Client to Make a Decision (Part One)14:47
Persuasion and Influencing the Client to Make a Decision (Part Two)17:23

Instructor

Ahmed Ibrahim

Lecturer and consultant in management and marketing, with experience in marketing for over 5 Arab companies.

90.6K students12 courses

This course is part of the diploma

5.0(60)|7
Diploma in Professional Selling
7 courses
$59.99
Build your future now

Related courses

NEW
—|—|4h 58m
Personal Expert Branding
تحويل خبرتك إلى قيمة سوقية حقيقية
Ahmed Ibrahim
$24.99
Start your journey now
4.8(83)|913|2h 18m
Sales Skills
How to Become a Successful Salesperson/Manager/Consultant
Ibada Ahmed
$19.99
Start your journey now
4.9(52)|1,875|2h 40m
Instructor Tools and Marketing Skills
Instructor Tools and Course Marketing Skills
Ahmed Hassan Khamis
$19.99
Start your journey now
4.9(50)|7,079|4h 50m
Fundamentals of Advertising on Social Platforms
Fundamentals of Advertising on Platforms: Twitter - Snapchat - TikTok
Ahmed Hassan Khamis
$19.99
Start your journey now