Modern Marketing Strategies
Guerilla Marketing and Blue Ocean Strategy
What you'll learn
- Understand the blue and red ocean concepts
- Learn modern market strategies
- Master different customer psychology strategies
- Apply competition-free crossing strategies
- Analyze effective marketing strategies
- Manage guerrilla marketing strategies
About this course
The Modern Marketing Strategies course covers a wide array of strategies, including 'Blue Ocean', 'Red Ocean', 'Guerilla Marketing', and 'Purple Cow'. These modern strategies focus on innovation, discovering new markets, improving existing products, and achieving excellence with unique customer experiences. Together, we will explore unconventional marketing methods by learning how to implement these strategies for remarkable success in modern marketing.
Expected outcomes
- Prepare and implement effective multi-dimensional marketing strategies.
- Analyze markets using innovative tools like Blue Ocean and Red Ocean.
- Design strategies targeting different customer psychologies.
- Achieve a competitive edge by applying non-competitive crossing strategies.
Instructor
Dr. Mohamed Al-Tihami
2,294 students13 courses
